Prepare for takeoff! The *Official* Corey Risper Blog (version 2.0)

Benjamin's Surf & Skate, La Palmera Mall
Corpus Christi, TX

Viola! There you have it, the display window of Benjamin's Surf & Skate featuring Corey Risper's Men's and Women's apparel line! After uncertain amounts of worries, frustrations, excitement, and anxiety, Corey's launch made its debut Monday morning after a weekend-long celebration including the official party Saturday night at Stereo Bar and Aria Sky Terrace & Lounge. By the way... A big thanks to everyone who made their way out that night and celebrated with Corey and his team.

Now, there are a few things that I should point out to you about the picture above because either a) you don't see them, b) you're unaware of their importance, or c) this is your first time looking at Corey Risper.

1. The "Approach Plate" banner answers the question of "what's that on the shirt?". Before designing Men's and Women's fashion, Corey was an Air Traffic Controller and student pilot. While the traditional use of the approach plate is for navigational purposes, Corey saw that they offered something more and the rest is history!
2. The tote bag (2nd from left) is actually one of the first pieces Corey created for his line. While they are currently unavailable for buying, there is hope that they might be introduced to the line in '13!
3. Originally having 3 different styles (Men's/Women's Tee, Men's Ringer, and Women's Tank) with Texas' major cities (Austin, Corpus Christi, Dallas, Houston, and San Antonio) the line has now been expanded to include additional cities AND styles! At the debut with Benjamin's, Corey introduced three pieces to the Women's Collection: a dolman shirt, v-neck tee, and the Baseball 3/4 tee. (All pictured above on the right side of the display)
4. Lastly, if you look closely on the display you will see "RISPER" spelt across the mannequins. Just a little fun fact

With the launch behind us and the craziness partially settling down, just a bit, it's on to the next few ideas (which I think you'll like...). I'll leave you with two things, (1) a reflection of Corey from yesterday, and (2) other pictures from the Benjamin's display.

Enjoy:)

"I finally met Ben of Benjamin's yesterday. He's a funny guy and loves my brand! While I was there I saw alot of my shirts were already sold after only 3 days! Ladies, hurry over to the mall and get yours before they're gone!! We are already planning follow up orders with some cool new styles and cities headed this way!" - Corey Risper via facebook

 

Risper banner displayed inside Benjamin's

*NEW* Dolman tees and v-necks (Women's)

Women's Baseball tee and fashion tank

In-Store display

Close-up of the NEW dolman top and v-neck tee